Choosing is always a difficult job, more so in the case of skincare products such as skin bleaching cream. There are so many things that one must take into account before one can decide that a particular whitening cream or lotion will suit one’s needs. However, with a little help from friends like us, it may not be such an ordeal to pick the best whitening cream.

Obviously, if you are on the lookout for a skin lightening cream, you must be unhappy enough with your present skin tone to want to lighten it.

The present shade of your skin may be the natural one, or it is possible that you have got considerably darker over a period of time than you used to be. If the latter is the case, then it is important to investigate the root of the problem. A doctor will tell you that a lot of problems pertaining to the skin have to do with unhealthy lifestyles and food habits.

Ask yourself a few questions:

• Do you have a stressful life?
• Do you eat right, and at regular intervals?
• Does your diet have enough fresh vegetables and fruits?
• Do you smoke, and more than you should?
• Do you go out in the sun too often, and without caring to put sunblock?

In the answers to these questions may lie the answer to your quest for a skin lightening cream.

But if you are unhappy with your natural skin tone and wish to make it lighter, you have little option but to turn to a skin whitening cream or lotion. But you have to choose the product judiciously, since you otherwise risk ruining a perfectly healthy and natural, if a little dark, skin.

Here are a few tips which, if kept in mind, would surely help your pick the best skin whitener from the numerous available in the market.

1. The first step should be to ask a doctor to tell you whether you have dry, normal or sensitive skin. Accordingly, make a list of the whiteners that would suit your needs.
2. Stay away from the products whose composition lists ingredients which are potentially harmful. These could include such common chemicals as hydroquinone and azelaic acid.
3. Don’t labour under the impression that the more expensive the skin whitening product, the better it will be. While it is true that the cheaper creams run a higher risk of containing harmful products, there is no guarantee that a very expensive cream will be hundred per cent safe.
4. Read up as much as you can about how skin lightening creams work, and think of your allergy histories, if any, and other skin-related disorders in the past. Ask friends who have used similar products in the past to give their honest opinion about the creams they have used. Several websites will do the same thing for you.
5. If a friend has been using a skin whitening cream, and its profile matches your requirement, borrow some from her and use for a few days. If there are no complaints, and you haven’t broken out into rashes, go ahead and buy it. In a couple of weeks or a month, it should be clear whether it is proving effective in lightening the shade of your skin. If it isn’t, then perhaps you should consider dropping the idea of using another whitener and try to discover the virtues of your natural skin tone. But if it happens to have had a brightening effect, then you should feel happy that you’ve been able to pick a suitable skin whitening cream without too much fuss.

My heart ache for these women and their children. Colorism is something that has been plaguing the black community since slavery.

Tyra Banks has invited women to her show that are willing to do almost anything to whiten the color of their skin … including the use of bleach, despite the negative or harmful side effects. While lightening creams are intended to be used on small spots to reduce scarring, as we can see on the show, some women slather creams over their entire bodies.

But is the result worth the risk?

We as a people come in a kaleioiscope of beautiful colors and we have to learn to appreciate the beauty that each of us represent.

I’ve sent the links you will need to download "Skin Lightening Secrets" Report directly to your email inbox.

They’ll arrive in around 10 minutes time.

Meanwhile, keep reading to find out what product consumers like you have tried and rated as the best skin lightener available on the market today.